Pizza Hut has married two great British loves – a full roast dinner and pizza, in their new Staycation or Vacation-inspired menu.
But Pizza Hut has thrown all the rules out the window and combined it with a pizza.
The pizza chain’s new roast dinner pizza features a roast beef topping with all the trimmings, including stuffing, roast potato and even gravy. However, it falls short of Yorkshire puddings.
The pizza costs from £13.99, depending on which size you order. You can also pay extra for a stuffed crust if you prefer.
It’s part of a ‘staycation or vacation’ themed menu, with the roast dinner pizza representing sticking to the UK, while flavours from abroad include a Spanish-style chicken and chorizo pizza and Italian-style cheese and tomato bites.
Prices for the Spanish pizza also start at £13.99 and the bites cost £4.99.
Another addition to the menu is the Ben & Jerry’s salted caramel cookie dough chunks costing £5.99.
Amelia Riba, chief brand officer for Pizza Hut UK, said: ‘We wanted to offer something for all occasions, by showcasing the best of British as well as offering a taste of abroad.
The new dish is launching alongside a Spanish-Style Chicken & Chorizo Pizza and Italian-Style Cheese & Tomato bites.
Accompanying the menu is Ben & Jerry’s new Salted Caramel, Cookie Dough Chunks, which can be enjoyed “sprinkled over your favourite ice cream”.
The roast dinner pizza, which represents the staycation part of the campaign, is loaded with roast beef, sage and onion stuffing, thin slices of roast potato and red onions, on a red wine gravy base.
According to Pizza Hut, it’s the “food fusion the world has been waiting for” and “everyone will want a ‘pizza’ this’”.
Amelia Riba, chief brand officer of Pizza Hut UK and Europe, said: “Here at Pizza Hut Delivery, we’re thrilled about the launch of the new menu items.
“With many families across the UK still deciding between a Staycation or Vacation this year, we wanted to offer something for all occasions, by showcasing the best of British as well as offering a taste of abroad by bringing the flavours of the Mediterranean to our menu.
“We hope the new pizzas, side and dessert offer something for everyone, and that customers get to try our incredible new Roast Dinner pizza offering!”
The roast dinner pizza has drawn mixed reactions from Britons online, with some saying it looks “utterly repulsive” and others willing to give it a try.
One person said: “Unless it’s a Yorkshire pudding base, with a gravy sauce it’s not a roast dinner pizza, it’s an abomination…”
It’s not the first time Pizza Hut has put gravy on a pizza – a limited-edition collaboration with KFC sold out quickly last year, and was popular again this year.
Fans weren’t so sure about the extra roast dinner elements though.
Announcing the news on social media, one person responded: ‘Sunday dinner on a pizza?
‘Surely that’s not real,’ someone else said.
The new menu items are now available to order on Pizza Hut for delivery, for a limited time only.