Do you have many social media fans? Want to learn how to turn these followers into dollars?
Now, some people rely on social media to make a living without selling anything.
We have all seen the profiles of seemingly ordinary people with a large number of followers.
They always seem to be traveling or doing interesting things. But what exactly did they do to fund this fairy-tale lifestyle?
They are social influencers.
Experts predict that in the next two years, global internet celebrity marketing will be an industry valued at USD 5-10 billion.
In 2017, 86% of marketers relied on influencer marketing activities at some time of the year.
39% of marketers said they increased their 2018 influencer marketing budget.
If you are interested in making a living on social media as an influencer, all of this is promising news. Even if you don’t have many followers right now, this guide will show you what you need to do to make yourself more attractive to marketers and brands.
In the past, I have explained how to use micro-influencers to increase the credibility of your product.
1. Pick a platform
The first thing you need to do is to decide which platform you will prioritize.
Ultimately, you will want to set up a profile on as many social networks as possible, but one of them must be your bread and butter.
In 2018, more than 82% of social influencers stated that Instagram is their number one platform. More than 12% of people chose YouTube, and less than 2% chose Facebook.
This may be because 76% of internet celebrities said that compared with other social platforms, Instagram has the best tools.
Based on these numbers, I strongly recommend that you choose Instagram as your top priority.
You don’t need to reinvent the wheel here. If other influential people have achieved such success on Instagram, you should be able to follow in their footsteps.
Your other social information should be used to enhance your personal brand image and ultimately expand your influence.
But you can use Facebook and Twitter to try to get more followers on Instagram
2. Join a network for influencers
Another way to make money on social media is to join a network made for influencers.
These platforms are used to connect brands with people based on their followers and expertise.
Suppose you share a lot of content related to yoga and overall health on your social media profile.
Your followers are obviously also interested in this content, which is why they follow you in the first place.
If you join one of these networks, if the brand has a product or service related to your content, it will be easier for them to find you.
If a brand wants to collaborate with influential people to sell their latest yoga mats and yoga clothes, it will match you with these networks.
You can also handle all communication with the brand through these platforms.
This can help you stay organized instead of using direct messaging through social media. Once you get a lot of followers, it’s difficult to keep up with all the messages in your inbox.
I recently wrote an article about my favorite platform to effectively manage social influencers.
This article is designed for brands, but it also helps influential people to read it through. Browse the list to see which platforms best suit your needs.
The reason why brands want to work with social influencers is that they have historically had a very high participation rate.
If you want to make yourself more attractive, you can show the brand how much engagement you have with your fans.
First learn how to write subtitles that promote participation.
You want your followers to like, comment, tag, view, and share your content.
Respond to your followers.
I know this can be tricky, especially for those with tens of thousands of fans. But the key is to develop the habit of taking time to respond.
At least, if you can’t reply, please like their comments.
Remember, we treat this as your job. If you want to make a living on social media, you need to invest a certain amount of time every day to make yourself a more valuable influencer.
If it is easy, then everyone will do it.
Interacting with your followers will help them feel a personal connection with you. When you recommend a brand to them, they are more likely to take action based on your recommendation, thereby making your marketing campaign more successful.
In fact, brands rank participation as the primary indicator for measuring the success of online celebrity marketing activities.
4. Give away free stuff
In order to increase the interaction with your followers, holding a giveaway event is one of your first choices.
Once you start negotiating with the brand and decide what kind of content you should publish, you can make a giveaway suggestion.
Ultimately, the decision lies with them. They will be the people who pay for sponsored content.
But you don’t have to promise anything that is uncomfortable to you. If you think they hope that the content you post will not add value to your followers, you can politely decline the offer.
After all, you don’t want to lose credibility by posting all and anything that someone shows you.
Yes, obviously, this article is promoting a brand. But the way she did it was to add value to her followers and give them a chance to win free things.
This article contains all the elements needed to run a profitable giveaway.
If you are still trying to expand your fan base, then giving something away may be the best way, even if you haven’t gotten paid from any brand yet.
For example, it might be worth buying a gift card for $100 from your own pocket to give to your followers.
Then, as you develop your career as an influencer, you can show the brand how high your participation rate is in the event.
5. Use multiple hashtags
Posts with seven hashtags have the highest participation rate.
But this does not mean that you should go overboard. Using more than eight hashtags on a post seems to be spam.
Use various hashtags.
Some should be broad and aim to reach the most people. For example, #tbt or “throwback Thursday” are popular hashtags used on social media.
So your post will be seen by the public.
However, you don’t want to get lost in the shuffle.
Create some unique and more specific hashtags that fit each event. If you look at the giveaway example again, you will find that Jen uses #JenSelterGIVEAWAY in each post to stand out.
6. Partner with a mobile app
I often see social influencers working with brands of the same type. They are selling clothing, fitness clothing, accessories and food.
Although there are no problems with this strategy, it may not be sustainable for long-term growth.
Once these brands feel that they get the most from you, and if your cost per release is too high, these brands will eventually use other influential people in the future.
Think outside the box and try to work with unique brands, such as mobile apps.
If you check his resume, he will promote some different content related to his personal brand image. You can see his YouTube name and a link to his website.
But look at what I emphasized. This is his partnership with the new mobile application Explorest.
The idea behind this app is very unique.
It shows users the exact direction of a place where they can take cool photos.
This idea also fits Eric’s personal image. If you check his profile, he will take amazing photos of places all over the world. So his followers are obviously interested in this type of content.
This is why he was able to successfully cooperate with mobile applications such as Explorest.