Today, a blogger is not only a blogger, but also an individual entrepreneur who handles different aspects of the blog almost single-handedly. However, although this sounds fascinating, making money through blogs is definitely not an easy task.
For some reason, there is a huge misunderstanding that bloggers can easily make a lot of money with each article or article. So, I want to break this myth first-before a certain point in time, you can’t just rely on blogging money to run your home. And this “point” varies from blogger to blogger! Some people may take 3 months, some people may take 6 months, and others, such as us, may take a year or two to get there. It all depends on how much time, money and effort a person is prepared to put in to make the blog a stable source of income.
Nowadays, almost everyone has ventured into this field, and there are many options to choose from, and they may eventually feel confused and confused. Based on my own experience and the little wisdom given to me by bloggers during my journey, I have listed some tips, hoping to help bloggers who plan to make money from blogs.
Invest in your own blog
Although this seems to be an obvious point, I have met some bloggers who are skeptical of investing in their own blogs and prefer to write for several existing platforms. For some people, this hesitation is due to not being very tech-savvy, while for others, it is a question of whether a blog is worth investing time and money.
It is important to understand here that if you want to be long-term, having your own blog is necessary. Your blog is your brand. It provides you with identity, flexibility and your own space. Having your own blog paves the way for making money through various methods, which is impossible.
You don’t need to be a technical expert to start a blog. A large number of user-friendly tutorials are available on the web, which will make it easier for you to complete this process. We purchased the server space and the domain name we chose from GoDaddy because we liked the software packages they provided at the time and also read the positive reviews of their customer support. The team helped us set up a WordPress account for our blog, and we proceeded from there. We chose WordPress because of its ease of use and open source code. It also provides flexibility and various plug-in options that can be used to enhance blog functionality. Therefore, even for people with a lot of technical knowledge, this may be overwhelming at the beginning, but systematic research and in-depth research will make you adapt quickly.
Quality and consistent content
If you want to make money from a blog, you first need to work hard to build promising content. This is where I think many budding bloggers tend to lose focus.
Whether we like it or not, the reality is that when we start blogging, no one will immediately start paying us, because in this line of work, once your credit reaches a certain level, money will follow. Follow PCH’s mantra of “persistence, honesty and consistency”. Give yourself time to learn and improve your craft. A blog with value and substance will automatically attract readers and establish contact with them.
Now, someone might ask-“How do we know what quality content is?” To understand this, ask yourself the following questions
“What do I want to write?”
“Why should I write it?”
“Who do I want to write for?”
“How does my content help readers?” and so on.
In order for your blog to be effective, your ideas need to be communicated in a cohesive and structured way. It should make the reader feel fulfilled. The look and feel of the blog and the ease of navigation determine the quality of the blog. When blog visitors land on your blog link, they should feel welcome. I remember that I redesigned our cooking blog. At the time, I thought it was a bit messy and scattered, and not attractive enough. Gradually, I did see a significant increase in the number of visitors after I modified it.
Write articles for relevant platforms to expand your readership
Just as it is important to have your own blog, writing for popular online platforms also helps a lot. This helps increase your readership, because your words can be communicated to people you might not be able to connect with through your own blog. You can mention your blog link in your account profile on these platforms so that readers can start following your blog posts.
However, don’t be everywhere, but only focus on those platforms that suit your content and writing style. For example, publishing a travel blog on fashion and beauty websites will not produce the expected results. So, explore and test the waters, and be careful to zero on the right platform.
Another benefit of this is that once you have established your status as a blogger, some of these platforms will provide you with interesting sponsorship opportunities. I will elaborate on this later in this article.
Display ads through ad networks
This is one of the most popular ways for bloggers to monetize their blog without affecting the user experience.
You can enable ads on your blog by implementing codes provided by different ad networks such as Google Adsense, Chitika, Infolinks, Media.net, and PopAds. Everyone has different ways of working and has his own advantages and disadvantages. Some of these can be used on your blog at the same time, so research it before calling.
In my experience, Google Adsense and Media.net are best suited for Indian traffic. Every blogger sees Google Adsense as blog monetization. One of the main advantages of Adsense is that it provides both CPC (cost per click) and CPM (cost per thousand impressions), which means that visitors can make money for bloggers without having to click on ads. In addition, Adsense also has no minimum traffic requirements, which makes it easier for new and smaller bloggers to place ads on their blogs.
In our case, one of the main reasons we are keen on using Adsense is that it provides different types of advertisements and also displays relevant advertisements on the blog. We don’t want to defer visitors’ attention by showing them irrelevant ads. This is the main focus of our debate with ad networks such as Infolinks and Chitika. However, when we first applied for Adsense account approval, we were unsuccessful. Our application was rejected twice, when we learned that getting Google Adsense approval is not easy. This can be frustrating, especially because of their poor customer support, with no communication other than standard responses to questions/queries. In this regard, Media.net is a better choice, because getting better customer support there is relatively easier to get approval. Therefore, while we learned about the Adsense policies and guidelines in detail, we also implemented advertising on our blog through media.net. In the end, we also got the approval of Adsense. So far, the combination of these two networks has worked well for our cooking blog.
However, even though Adsense is the best on the market, their rates are still not too high, which is why sometimes, even after displaying ads on their blog, bloggers may not be able to see the money immediately. The trick here is to try and find a way to maximize income. When we first implemented the ad code on the blog, we assumed that image ads worked best, and we put them at the end. However, this did not go as smoothly as expected, so we increased the ad size and also included more than one ad unit type. We also changed the placement and allowed visitors to see ads between the content. This has led to a significant improvement in revenue, and since then, we will regularly try and test different permutations and combinations to make the most of the revenue of the ad network.
Affiliate marketing is also a great way to make money from blogs, which includes adding links to related products/services in your content. For example, in our cooking blog, the products used to prepare recipes are linked to their purchase links on Amazon as part of their affiliate program. Therefore, when a blog visitor clicks on a specific link and finally buys a related product, we get a small portion of the revenue from Amazon.
Use social media wisely and appropriately
I cannot emphasize enough the role of social media in increasing the ratings of blogs.
Many bloggers who asked me for advice or help mentioned that they find it awkward to share their work on social media. The best way to deal with this problem is to treat it as part of your job, which is exactly what I did.
Take time out of your daily life for social media activities, which should include everything from sharing your work on different social media platforms to interacting with readers who comment on your blog. Over time, once you start doing this on a regular basis, your blog views will vary significantly. Always remember that your work will speak for itself, but to do this, you must put your work there so that it can talk to online content audiences.
Instead, avoid over-marketing your blog and posts, as this may discourage readers. Keep your balance and keep your schedule. Also, don’t forget, just choose the social media platform that suits you. For some types of blogs, Facebook and Twitter provide better results, while for some other blogs, Instagram and Pinterest may be better choices. I’m almost inactive on Instagram because I never felt I needed it, and I don’t think it makes any sense to spend energy on something just for it.