Gravells Bridgend received the Dealer of the Year Award in 2021. Kia UK Dealer Excellence Award.
Burton Kia and Evans Halshaw Stourbridge were second and third in the annual awards for the best performers among the 192 strong Kia dealer partners, respectively.
The dealership, on the town’s industrial estate, stood out as having performed exceptionally well over the past year, while always putting customer needs first.
The award takes into consideration performance in sales, after sales and customer experience.
The awards ceremony was held at Liverpool’s ACC conference venue and celebrated the cream of the 192-strong Kia dealership network across the UK.
Kia said each retailer stood out for its outstanding performance in sales, after-sales and overall customer experience.
Paul Philpott, President and Chief Executive Officer of Kia UK, said:
“We are very proud of our dealer partners who helped Kia achieve record market share last year, and to ensure that our customers and their communities are always at the center of our business. We are also proud of our ongoing innovation in the face of our unique challenges. “
Cassian Wright, general manager at the Bridgend Gravells Kia dealership (pictured above right), is from Carmarthen and started his career aged 17 at the Gravells Renault branch at Kidwelly in 2004.
He said: “We’re extremely proud to receive this award.
“2021 was a really challenging year, but the challenges represented opportunities to innovate and serve our customers in new and exciting ways.
“We’re thrilled to receive this award from Kia and can’t wait to see how our
customers respond to what’s in store for 2022.”
Gravells Group Managing Director Jonathan Gravell was recently awarded the 2021 Terry Davis Automotive Award. From a Welsh motor writer.
Winner of the Kia Annual Awards Fellow Award, Burton Kia was the only UK winner of the Platinum Prestige Dealer Award, which is awarded to only 3% of Kia dealers worldwide.
The Sales Excellence Award was held by Lookers Stockport for an additional year, making it the fourth award in five years at the same award.
Premier Automotive Rochdale has won the After-Sales Excellence Award for the second year in a row, and Dukinfield’s sister stores have also been selected as one of the Top 10 in the After-Sales category.
Dealers were praised for the sale of parts and accessories, as well as overall customer service and maintenance, especially given the unique challenges faced in 2021.
Another repeater, Ken Jervis Stoke-on-Trent, has been re-recognized as a customer experience award winner.
Dealers were valued for their outstanding customer orientation and commitment to consistently providing high quality customer service over the past year.
The dealer has won the award twice for the second consecutive year, and has been awarded twice in the last 10 years, and is ranked in the top three every year.
In 2021, Kia achieved a record market share of 5.5% with sales of 90,817.
Last year, Sportage was the most popular Kia model, ranking the ninth bestseller in the market as a whole, and one-third of the Kia cars sold were electrified.
Kia also releases fully electric EV6 In 2021, all Kia dealers nationwide made their debut to customers on national tours.
New ones will be added this year Sportage SUVThe first year-round sale of the updated Ceed hatchback and EV6.
Kia also revealed details of the new Niro Hybrid before the model arrived at a UK dealer later this year.